Consumer Engagement

As a marketing expert I take an intentional, consistent approach in order to provide value at every customer interaction, thus increasing loyalty, purchase intent, and buyer consideration. I have years of experience with B2B and B2C firms in Consumer Packaged Goods Transportation, Tech, and Home Services, designing and managing platforms such as CRM, Email, Direct Mail, Loyalty, Promotions, Pricing, Print, Consumer Education, Digital, Sales Enablement, and Website optimization to keep my clients relevant with omni-channel tactics.

‘A marketer that prioritizes the ongoing cultivation of a relationship between the company and the consumer, that goes far beyond the transaction, is a successful one.’ ~Unknown

Digital

The digital landscape is an ever evolving tactic keeping me consistently enthusiastic about expanding my knowledge, gaining insights, and actively engaging in this dynamic channel. Over the course of my career I have produced digital content across the following platforms as part of omni-channel programs.

  • Loyalty

  • Social

  • SEO

  • Email Marketing

  • In-store Media

  • Gas Station Media

  • CRM

Website

Whether your website is a source of content, storefront, or a booking service, it encompasses not only your products and services but is the source of your brand identity to your consumer base. At firms like Hendrickson and Abbott I have optimized websites and been an integral part of driving website engagement. With Tru Concepts I had the opportunity to write, support creative partners in the design, and have the privilege to continually optimize SEO strategy and traffic.

Collateral

Marketing Collateral is one of the most underrated but effective forms or marketing because it acts as a tangible representation of your brand identity. It is used in so many ways to inform potential and current clients about your products and services, drive sales through promotions, supporting sales efforts to guide the buying cycle and generate leads and much more. I have had the pleasure of becoming a SME in designing, writing, distributing, and supporting marketing and sales collateral at all phases of my career, from sales enablement, promotions & couponing, consumer & client education, direct mail, etc.