Hi, I’m Melissa.
A visionary, catalyst for growth and consumer obsessed Business Ops Expert and Marketer, with over 15 years of brand building experience leading, developing, and executing strategic marketing campaigns, strengthening brand identities, and driving business growth.
A mom with a passion to improve lives and building emotional connections with my friends and family. I enjoy being active, traveling with my family, living a spiritual and health driven life, being creative with furniture or art, outdoor activities, and helping those in need through life’s inevitable challenges by helping them heal from their habits, hurts, and hang-ups.
It all begins with an idea and someone to bring it to life. I’m the ‘builder’ to bring it to life through curiousity, human connection, and an eye for the details.
On a daily basis you’ll find me acting as a catalyst of growth, challenging the status quo and maximizing the potential of my teams and marketing programs by shaping the strategy of regulated CPG and service-based companies. As a philomath, I believe that data tells a story and is the foundation of learning the latent needs of your clients or consumers and have a knack for turning those insights into actionable marketing strategies that drive revenue growth and brand loyalty.
Have a Business Case you need to run? I’ll run the…
market analysis,
consumer segmentation,
buyer personas and journeys,
build the forecast,
produce the product,
and manage the P&L.
Or need Growth Plans and Omni-Channel Marketing Campaigns? I’ve got you covered! I’ll build the…
tactical plans & sales plans,
calculate the ROI,
work with creative to write and design the content,
execute the campaigns,
manage each program to a 1% variance to budget,
and measure and optimize campaign performance.
What I do
Work Experience
-
Develop and execute comprehensive OOH and digital marketing strategies, significantly boosting customer acquisition across multiple channels and working closely with designers to provide engaging content.
Lead cross-functional teams in creating impactful sales operating procedures and collateral and project management initiatives including; cost management, customer support, operational support, and executive reporting.
Spearhead long-term growth strategy through sales data analysis and forecasting, financial planning, and market positioning - driving substantial revenue increase and improved financial outlook.
Executing and automating consumer engagement strategies, elevating market position and fostering deeper customer engagement through email, CRM, social, print, and SMS.
-
Led inventive marketing strategies as the subject matter expertise in email marketing, direct mail, and loyalty, leveraging marketing automation tools to build journeys for product launches and omni-channel campaigns.
Crafted and implemented a $5M consumer promotion strategy, escalating redemption rate by 40% through precise direct mail and loyalty marketing.
Broadened business sectors by utilizing national and global consumer portfolios and data modeling tools to understand, attribute, and develop segmentation strategies.
Reported key performance indicators to senior executives, ensuring business initiatives were achieved and offered solutions to business challenges as needed.
-
Excelled in cross-functional collaboration and project management to enhance brand strategy, organizational communication, and maximize ROI.
Pioneered the use of Marketing Resource Management automation tools to optimize project planning and execution.
Successfully managed a $500MM brand budget, ensuring spend commitments were met with less than 1% variance for 13 quarters.
Developed and executed project schedules, project scope, financial targets including costs, and executive reporting.
Developed professional presentations and campaign reporting to ensure executive stakeholders are informed and influenced
-
Implemented diverse marketing initiatives, including PR, sales materials, and trade show marketing, leveraging in-depth research.
Collaborated with sales team to strategize and execute trade show plans, leading to significant lead generation.
Streamlined pricing updates through meticulous analysis of costs, raw material surcharges, and market trends, accelerating business decision-making.
Compiled comprehensive monthly sales reports, providing critical insights to sales force and executive management for data-driven planning
What Colleagues & Clients are Saying…
"Melissa and I worked together for over two years. During this time I was fortunate to be her next level manager.
She is smart, inquisitive, dedicated and determined. Melissa is open to feedback and coaching and quickly adapts where needed.
She would truly be an asset to any company. I am happy to speak directly to her performance and skill set if you are looking for more information.
During our time together Melissa optimized existing programs, built new programs and created novel and new solutions to brand and sales challenges.
I can speak directly to Melissa’s dedication and determination to deliver exceptional work. She worked cross functionally across sales, strategy, insights, creative, data and 3rd party agencies. Her strong interpersonal relationships enabled programs to deliver for all parties involved.
Melissa is also the type of person to pitch in wherever and whenever required. During our time together the organization went through an extreme amount of changes in strategy, resources/budgets, objectives, tests, etc. Throughout it all, Melissa adapted, maintained her positivity and tackled any challenge put in front of her. If you have a business that is murky, nebulous or in a constant state of change, have no fear as Melissa can handle it with aplomb.
Got a KPI you need to hit, Melissa will exceed it. Need to create a new marketing program, she can do it. Cross-functional challenges in your organization, no big deal for her. Need to crunch data and pull out actionable insights…she has that too. She is truly a great mix of creativity and analytical capability.”Jonathon Corwin, Juul Labs
"As a small business owner, that’s an expert in my craft, I wasnt quite sure how Melissa could help Tru Concepts at first, but man, was I pleasantly surprised.When I first contemplated pivoting from my most recent partnership to rebrand, Melissa helped me investigate the best way to handle it. She investigated our financial history over the last 3-5 years and then built out my business plans, P&L, sales forecasts, marketing plans, and even designed and wrote our new brand image, logo, website, philanthropy, and sales literature. It became clear as we rebranded and launched our new business that Melissa was going to be our ‘level up’. Her eye for our customers and her business acumen earned her a permanent position with our company and she became a fixture of how we operate and engage with our consumers. She has truly taken the burden off of me as a business owner and allowed me to do what I do best - even stretching her skillset to handle our SEO, social, and digital advertising needs.Melissa has been an asset to my companies growth and would be successful in anything she sets her mind to.“ Owner, Tru Concepts
Get in Touch!
mmeddles3@gmail.com
614-477-0352
